Creative Week Campaign

After creating the logo for New York Creave Week, Collins wanted to explore what that campaign could look like. Inspired by the diagonals created by the logo a grid was built out and filled in with pixelated imagery that related back to New York and the quirky content this conference addresses. Print, out of home, digital, video, and physical content were all created to give the logo a place to shine.

COMPANY: Collins
LOGO: Matt Luckhurst
CAMPAIGN: Crissy Fetcher