A Place At The Table Social Campaign
The documentary film “A Place at the Table” wanted to increase national awareness about food inequality and hunger in the United States. Through a social campaign encouraging people to join a #FoodPicStrike instead of posting photos of food, BBH and APATT raised money and shed light on this issue. Anyone who posted a photo on Instagram tagged with #FoodPicStrike was added to the campaign website and a dollar was donated to help people in need.
COMPANY: BBH NY
CREATIVE DIRECTOR: Paul Kamzelas
ART DIRECTOR: Diego Fonseca
COPY WRITER: Mandy Brencys
DESIGNER: Crissy Fetcher